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Posts tagged ‘statistics’

How to collect/sell data about people.

Yep, I got time, 10 minutes before I leave so…

How to collect and sell data about people:

1. Start with tracking:

If you can track users between YOUR sites thats a start. Now I could use something like RedDot to create a ’stat tracking’ image that logs the referer, IP (or IP hash on ‘nicer’ networks :P ), and the visited sites. Once you can do that, you have enough to start creating a profile of that user.
2. So what do you have:

You have information you can use to profile a user. Let’s say you found a user who visits Myspace and Facebook, it would make sense to send them an ad for a site that does something like, Social Integration between myspace and FaceBook. That’s something they would be likely to click and then make YOU money.

3. Start selling this information:

If you really wanna rake in the cash then you could create a XML Based API to access your ad profiles. That way you could readily query your server for a users profile, this information / access sells well and you can charge any way you want for this data really.

4. Get people to put your dot on there site:

Now get your dot on as many sites as possible, the tracking ‘image’ and the bigger the better. The more sites you can track a user across the more they are worth.

Now you know the secret to making cash online, don’t rip my ideas :D . Who wants to work on RedDot?